![]() And they might wonder if Google is receiving that information. Many are providing personal information, such as email addresses and billing information, to the website owner. When it comes to privacy, there are of course potential concerns for website visitors. A Google Analytics dashboard showing data per user. geographic region and what type of device is being used) and user activity (e.g. Then data is returned to the customer to provide insights into their website traffic (e.g. The basic way in which Google Analytics works is that customers collect data through their website and it is sent to Google for analysis. ![]() An introduction to Google Analytics and data privacy Finally, we’ll offer insight into what site owners can do to ensure they abide by policies, and what website visitors can be doing to protect their information. We’ll take a look at how information is being collected and used. In this article, we’ll delve into Google Analytics and the associated privacy policies and guidelines. As such, the vast majority of users may be giving up more information to Google than they’re aware of. While privacy policies are in place, it’s widely known that these are not always adhered to by website owners. Rather it’s the users (website visitors) who are being tracked. Of course, it’s not really Analytics customers (website owners) that need to worry. When we’re talking data, we also need to talk privacy. It drives the collection and reporting of massive amounts of data and contributes to Google’s position as a data powerhouse. As useful as this service is for business owners, it’s also powerful for Google itself. The popularity of Google Analytics is no surprise given it comprises a powerful suite of tools, is fairly simple to get started with, and is free. This means during any given browsing period, it’s likely that at least some of that user’s activity is being tracked by website owners and data is being sent to Google. Google Analytics is reportedly used by more than half of all websites.
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